Network

1. What is a Network?

A Network in this context is a data integration system that links different campaigns, enabling information sharing, performance tracking, and strategy enhancement through unified analysis.

• Network OB Google: Connects internal campaigns (OB Campaigns) with campaigns run on Google platforms (Google Ads, Google Analytics).
• Key Objectives:
  • Track the user journey from Google Ads to the onboarding process (account registration, initial use).
  • Synchronize performance metrics, costs, and conversion data between the two types of campaigns.
  • Optimize ROI (Return on Investment) by leveraging insights from both systems.

2. OB Campaign and Google Campaign

a. OB Campaign (Onboarding Campaign)

This is an internal campaign focused on guiding and converting new users.

• Key Features:
  • Target Audience: New users or those who haven’t completed registration.
  • Goals:
    • Guide users in understanding and using the product/service.
    • Increase completion rates for registration and initial usage.
    • Enhance user experience during the onboarding phase.

b. Google Campaign

This refers to campaigns managed through Google’s advertising tools like Google Ads, designed to attract and engage users.

• Key Features:
  • Target Audience: A broad or specific audience identified through demographics, interests, and online behaviors.
  • Goals:
    • Drive traffic to landing pages or websites.
    • Generate leads, app installs, or direct conversions.
    • Build brand awareness through paid advertisements.

3. How Network OB Google Works

The Network OB Google bridges the gap between these two campaigns by ensuring seamless data exchange and strategic alignment.

a. Data Flow and Integration:

1. From Google Campaign to OB Campaign:

   • When a user clicks on a Google ad, the system captures their interaction data (e.g., click source, campaign ID).
   • This data is transferred to the OB system, which tracks the user’s behavior during onboarding.

2. From OB Campaign to Google Campaign:

   • Data from the onboarding process, such as completed registrations or abandoned sign-ups, is sent back to Google platforms for better targeting and optimization.

b. Key Use Cases:

• Behavioral Tracking: Analyze how users interact with onboarding processes after engaging with Google campaigns.
• Conversion Optimization: Use onboarding data to refine Google campaign targeting and messaging.
• Performance Reporting: Provide a holistic view of user engagement and campaign ROI by merging insights from both systems.